Video: Harnessing the power of automation for successful selling on TikTok Shop | Duration: 4496s | Summary: Harnessing the power of automation for successful selling on TikTok Shop

Transcript for "Harnessing the power of automation for successful selling on TikTok Shop": Okay. We are right on time here. I guess we can get started. Hello, everyone. My name is Ebru Sala, principal product marketing manager at Cellico. So I'll be hosting today's webinar with, Vincent, Ramsey from Commerce Partnerships team at, TikTok Shops. And, we'll be talking about harnessing the power of automation for successful selling on TikTok shop. So some housekeeping items, if you have any questions during the webinar. So on the right, you'll see a q and a. So you can, type your questions there. And then right next to that, we have documents, and you can find some, useful resources here with both for Zaliga and TikTok shop. And we'll also have a mini survey for you that will be visible on your screen. So we'll be looking forward to your, answers. So let me, first do a brief intro for SELICO. So if you haven't heard about us before, SELIGO is an integration platform also known as iPaaS. SELIGO provides a single platform to build, manage, monitor, enterprise wide as well as business to business integrations. And it is pop it's it is popularly used for automating ecommerce business processes. So today, we have thousands of well known and successful businesses that are automating their processes, such as accounting, order management, shipping and fulfillment returns, with Saligo. And we are a global company. Today, we have more than 700 employees worldwide. And, our platform connects more than 4, 000 unique applications and, processes over 16, 000, 000, 000 records every month. And, before I, pass it to Vincent, we have a quick poll here. So maybe you can just, take a moment to, participate. Let's see. Okay. Nice. Yeah. I think, yeah, we have some folks, currently selling on, TikTok shop. Okay. Vincent, I guess I will hand it off to you now. Perfect. Thank you. So hey, everyone. Like they said, my name is Vincent Ramsey. I'm from TikTok shop, and I sit on our commerce partnership team. So working with great partners like, Soligo and the great work that they've done. So based on that poll, it sounds like some of us may be already familiar onboarded onto TikTok Shop. Others may be evaluating TikTok Shop as a marketplace, and so I want to make sure to cover the basics just so we all start off on the same page. And I think for my section, what I'll do is I'll cover what is TikTok Shop, some of the portions of why it's valuable to you as sellers if you're still on the fence, and then I actually want to push the needle and talk about what it takes to be successful. And I think as we start to talk to that you'll see how it comes full circle. And as we kind of strengthen these new muscles, why automation is so important to allow you to focus where you need to focus. So for TikTok shop, it's the 1 stop ecommerce solution for driving sales and brand growth on TikTok. And I think that's something you'll hear me say a lot in the beginning is it all happens within TikTok. And that's 1 of the biggest value points is that since we don't have to boot the user out when they're finding products or purchasing them, keeping them in app is actually, a better user experience, and it leads to better kind of brand recognition, and the way they feel about the brands because they're not going through this jarring link in bio or in browser, in app browser kind of experience. They can purchase the product in just a few clicks. Here on the next hand slide, you can kind of see how we cover the entire shopping journey on TikTok. So first, users are browsing through shoppable content by watching videos and live streams. And I think that's 1 point that I kind of want to lean into is that's already a big differentiator where I'll start to focus on that is on TikTok. It's not so much you're just uploading a product listing and hoping for the best. We can do that, right? And TikTok does allow the ability to almost have like carousel of slides if you show a couple of products. But if you're looking to be successful, if you're looking to be some of the headlines you're seeing of people breaking these record sales in a day, It's all about video and being engaging and showing your brand and being authentic. So that's 1 thing is clue in on how it says watching videos. But from there, the user can select the products, check out the details on the product detail page, before they proceed to purchasing. And then if they're interested, all of this is great. They'll do the on-site checkout. And I think what's pretty amazing is on TikTok, they actually can shop from a variety of brands. And I think what's great about that is if they have a bit more items that they're adding to their cart, they can kind of add to that universal shopping cart and checkout, and it almost pushes them along the journey because rather than buying 1 thing, they may create a more exciting basket across bands to check out. And then the last 1 is actually pretty amazing where even beyond browsing, selecting the items they like, and checking out, they actually and this is kind of where TikTok again is unique. They can go forward and start to advocate for your brand and your products, where if you haven't gone through TikTok and scrolled through just to check it out, there's huge communities of people just reviewing products, talking about their experience, sharing how it changed their life. And so that's what's really great is if you do all of your stuff really well, you can almost build in this built in organic advocacy system, which is very unique, I think, compared to a lot of other marketplaces beyond just reviews. And don't worry. I'm showing you this, but I'll give you actual screenshots of right here. What does this look like? TikTok shop, if you're not on the app, what is that consumer experience? And so on the left hand side, you'll see a bucket of kind of the organic formats. This is just things you guys can do and start to play around with. And then on the right hand side, we of course do have kind of paid formats as well. So starting on the left and I'll work my way to the right. Really, the organic right now focuses on product showcase. So this is where you can kind of curate which product listings you guys wanna put forward with your virtual shop on TikTok. We also have shoppable videos like I mentioned. This is truly what shows up in people's algorithms when they're on the for you page, which you can kind of mentally think of as the home page. Those are where your videos, the algorithm, if it fits that community, that user, which is gonna fit in. And it's just a video because I think that's the important part of TikTok is it needs to feel seamless and authentic, not so adsy. But with that video discussing whatever story you guys wanna forward that's right for your brand, you'll see it's a little small. But on the second image, there's an orange icon And that's where if someone clicks it, you know, maybe it's a handbag, maybe it's face wash, maybe it's jewelry. If they're so interested, they can click that, and that's where on that previous slide, you'll get that product detail page to see all of the details, you know, care instructions, sizing, colorways, etcetera to figure out is this right for this user before they push to that in app checkout. The third 1 is gonna be live shopping, which I think is a very exciting thing for brands because beyond pushing out videos that tell a whole story, these micro stories of your brand, live videos are kind of exactly like they sound, where you as a brand, you can take this as kind of basic or sophisticated as you want, but you can go live and actually start to engage with users that are tuning in or just kind of getting pushed naturally about the algorithm to your, live video. And it's a great way to engage with your customers, answer questions in real time as you discuss a product or series of products. And it's just a unique way to develop that relationship with the consumer that, we've actually seen a lot of other brands starting to copy that format, which is amazing. And then the last 1 is, of course, just the shop tab, which is basically the marketplace. This is just curated shoppable products, and it's kind of the marquee position at the top of the app where there's the for you page, which is kind of the home page, and then you can always scroll over to the shop tab if you're strictly looking to buy. On the right hand side, I'll light touch this just because it's not the premise of today's meeting, but we do have paid formats where it looks at, ways where there's a lot of overlap. Right? Paid videos, paid ads, shop ads. And this is where rather than relying on the algorithm to kind of naturally push people over, it kind of helps strong-arm a bit stronger of an audience to get towards your way. And I think what's amazing is all of the things I talked about with these opportunities and app for all of you brands to start engaging. It actually even though the experience begins in app, it actually starts to transcend the c, the screen, so to speak. And it's driving commerce online, offline, and then still within TikTok. And so they've done studies and TikTok users are about 48% more likely to discover new products and immediately purchase them on TikTok. This is kind of third party data, but there's interesting headlines coming out where specifically with the Gen Z demographic, they're starting to use TikTok and like its search and shop functionality. They're starting to use it as a search engine, as they start to look at products. I think because of the ability to see organic reviews and how people feel about it and whether it's kinda going viral. So that's what's interesting with 48% more likely to discover new products. But even beyond discovering products, about 2.7 times of the users are more likely to engage with those brands online, you know, commenting on videos, engaging in the lives. And then I have heard on this last 1 that sometimes, you know, you're on TikTok shop. It's a bit newer. We still see people where they're kind of using it for their discovery portion of the funnel, that journey, but then they'll actually you know, 2 in 5 of the users will love the product, but then they'll go to a physical location. So we're seeing impacts kind of beyond the app as well, which is fascinating. But to drive this home, you know, maybe at this point you're like, Vincent, I knew all of that. The news headlines have given me that. Like, let's push this forward. I I think I'm interested to start. I think we've solved that on the poll what's valuable to me. I think first of all, TikTok is super efficient. It was designed to be very user friendly, including the operational stages behind it. So it's not invasive or noisy. And I think what's great is we chatted about the options for, like, paid ads. I know that's probably more for our marketing counterparts. But what's really great is if you do do the paid ads, you have your videos. TikTok is a full screen experience, so you're never really sharing the stage with others, which is really fascinating. But looking at the points here, I will not drown you guys out with all of this copy and this is recorded, if I seem to be talking fast. But with TikTok shop, I think, 1, it allows us to drive high quality traffic to you guys' shops because, again, the entire purchasing journey is in app. So we actually see the user data of what is this persona that's buying your product and did they push to checkout and what did they buy. And so that's just feeding that algorithm as as we continue to push your organic videos to other people, making sure it's landing with the right audience. There's also more sales and repurchases because, again, we're making it really easy. In just a few clicks, I can add to cart and go to checkout so I don't have to open up my browser, create a new account, do all of that stuff. It makes the checkout process a little bit easier so there's less fall off. And I think what's great about that is in turn, you guys get that full visibility of data and I'll show you where your operational hub, where the where those great insights and details will be on in a couple of slides. And then on points 45 here, you can start to leverage once you are signed up on TikTok in your operational hub. If some of what I've covered of like these videos, engaging with the audience, being authentic, all of that's a little bit different, right? I think in years past it's all about being refined, having a produced story, etcetera. But on point 4, you can actually collaborate with creators. And I think that's a great way to add authenticity to your brand. It's a way to tap across generations. If you're trying to look at different age groups on the app, you can kinda find a creator for every need of yours. And we actually have a network built in your operational hub to help you access that if it seems a little scary. And it's kind of commission based, so, as hard as they work is their payoff. So it's a really great setup and a great way to start. And then again, like I said, you can go live either yourself or with the help of a creator on your behalf. And I think points 45 are where I'll start to change the narrative of all of this is great, all of this is new and exciting and great potential for brands, but as we look at collaborating with creators and going live on video and figuring out how that works and iterating, there's some operational strain there as we learn what's working and continue to optimize. And I think that's where we'll continue to push the envelope of why automating the rest of your operational processes is so critical, especially when you're in more than 1 marketplace. Right? I'm cognizant of that. And then the last 1 is just kind of AAA gimme on your end, as my sellers. In this operational hub, there's a lot of TikTok sponsored promotions that you can tap into. So June just wrapped up, but we were kind of doing a pride campaign if any products or brands fit into that narrative. There's also things called missions where just for uploading your products or just for creating your first video, you'll actually get things like, hey. We will eat the cost. We'll give you coupons to give to your users to help you get over that starting hurdle. So in short, there's a lot of free money to be made on there or to leverage. But I think more relevant for the people that we have on this call, Seller Center. Once you guys sign up, you onboard on to TikTok shop. This is gonna be your 1 stop shop in your operational hub where you can kind of see we gave high level hits here of this is where we have easy to use tools as you start to use it. If videos seem super scary for your entire team, including marketing, we actually have templates you can use, where you just upload your product and we'll help you with the video. You can manage all of your orders, shipping, and fulfillment from this hub. You can tap into, kind of like I alluded to, those promotions and ads, and you can optimize your business with data and finance, those insights I was alluding to. And here on the next slide, you'll kinda get a further peek into Seller Center, but I think 1 thing if it hasn't hit you guys' mind that I always say is 1, if you're in multiple marketplaces, the chances of you living in this 1 stop shop up operational hub for just TikTok shop, Probably not likely if you're a bigger seller and, you know, across marketplaces. And 2, yes, you can fulfill orders from here. Yes. You can create videos. But by sheer nature of what TikTok is and because it's algorithm driven, what if you go viral? That's where I wouldn't want any of you or any of your team manually packaging products, going through here, etcetera, pushing through fulfillment. That's just not feasible if you're not like a mom and pop store. So I love Seller Center. I think that's great tools that continues to be improved. But that's where we have our robust app store with integrations like great partners like Seligo, where we know you may be a bit further along on that journey in certain aspects. And if not, you can kind of augment with solutions that we have in Seller Center. And this is where once you're in there, you kind of have your legs underneath you. You're onboarded. You're in Seller Center. You're excited. This is where it starts to take a turn because, for me, I don't only want you guys to come to TikTok shop. I think it's a booming marketplace. We're seeing tremendous growth even these days. But I do think there is a learning curve and I think a lot of people come because of the success stories that are pushed out of like, oh my gosh, look at these numbers. Oh my gosh, there's this many people buying this product and it went viral, which had impacts in selling out the product in Sephora as well, anything like that. There's actually a truth behind, like, you have to put in some work to get there. Right? You don't just list your products. And so here you can kind of see that like to just, turn discovery into purchase on TikTok, you need to kind of master the shoppable video. And this is where we have that overlap between marketing and operations, where as we start to look forward and start to chat about, hey, what's actually working? How do I start to, operationalize this and continue this? You have to figure out what content type is right for your brand. You have to figure out the advantages, disadvantages, and call to actions that are resonating with your TikTok audience. It's gonna be very unique compared to other marketplaces. Your product selection may also change. I think that's a question that's often asked. You need to figure out what formats of videos, lives, even your shop of a bowl videos, content can take a variety of different narratives. Is it a day in the life? Is it informational? Is it a watch how I use this product or, see how this fit into a party that I'm throwing if it's like homeware? Any of that, I think there's a lot of new things that have to come here. And a question I always get asked from sellers and I think even the Saligo team was asking me this is like, what's different about TikTok? What do our like our sellers, our customers have to be prepared for? And my team recently hosted a summit with sellers, and we actually had Wise who was there, who does electronics. And, they said, and this was actually shared among sellers once they said it, going live is a great opportunity, but it takes a lot of muscle operationally because you have to moderate the comments that are coming in. You have to have all of your products set up so that you can kind of, if you're talking about more than 1, seamlessly do it. You have to have all of this production behind it. So I think there's new muscles where that's where I'm excited. We're partners that we have like Saligo have created these great solutions where as we talk about your ecommerce operations, if we're gonna start to have to focus our muscle and brainpower in these other places, please automate the other processes where you can. I don't want you guys manually fulfilling orders or shipping them out, or anything like that. We have an app store with solutions like Soligo. Where you can kinda see here different options depending on your requirements. And this is where my team works is building out this marketplace. And you can see on the left hand side that you guys have these options to figure out what works for you. But with that, I think it's a perfect segue of, oh my gosh. There's all this stuff. There's these new things Vincent may have mentioned that I didn't even realize my team has to start thinking about. By all means, let's talk about how Solvego can make your life easier. And if if there's any questions on what, I talked about, please drop it into q and a, and we'll take time to answer it at the end. Thank you, Vincent. So very exciting to see, what TikTok shop is capable of. Truly a unique, platform. And, platform. And, to the sellers out there, so as, Vincent said, right, once you do all the hard work, to make your products discoverable and you finally see your business, your sales grow. So your next challenge will be, to achieve consistency in delivering a great shopper experiences so you can, continue driving more sales. And, to highlight the, importance of e commerce automation, I wanna share some findings from our global retail survey we conducted earlier this year. So we found that, most shoppers are dissatisfied with their experiences. So 80 5% of participants, they said, online retailers failed them at least once, during the past year. And, dissatisfied customers, stop repeat purchases, so your business takes a hit. And, so here are the top 3 see reasons. Again, we found out through the survey that made these shoppers stop. So first 1, products, did not match descriptions, so, which means, inaccurate descriptions, were listed. So this is often caused by errors introduced through, either manual processes or sometimes poor quality integrations used for keeping product catalog data up to date. The second 1 was high shipping costs. So if you think about it, a company won't have the capacity to, absorb some of the shipping costs for their customers, when their operations aren't optimized, for low costs. So it will be difficult for them to provide better options. And, number 3, products, not delivered on time. So delays in order processing is often, the most common reason to, blame here. And, and common rules of marketplace selling also apply to, to TikTok shop. So to be successful with selling on market places, so you need to think about, you know, how you can prevent from all of these, these bad experiences from happening in the first place. And effective selling, from what we've seen, from our customers over the years, requires, first of all, timely order processing and fulfillment, and then ensuring product and inventory data are up to date across all your systems. And then, having real time business visibility, for data driven decision making is another important piece. So you can decide, for example, which products perform best on TikTok shop so that you can invest accordingly. But, however, what we see is as, typically, as businesses grow, their sales grow, we see many companies, they start struggling with increasing operational costs, delayed internal processes, and then not being able to scale their operations. And, finally, these all end up translating into bad customer experiences, reflected through, you know, online reviews, poor rankings, within the platforms, and eventually, result in declining, sales. So, when we dive deeper on what's really happening behind the scenes, So, our focus today is, obviously, TikTok shop, and this is, only 1 piece of your ecommerce tech stock. Right? There are many other applications that will define the customer journey. So from discovery to checkout to delivery, customer service, and returns. And when back office applications are not connected with your digital storefronts or marketplaces, So silos across your ecommerce app ecosystem will be reflected within this post checkout shopper journey. So in the specific, case of TikTok shop, so it is unique. It will take care of discovery. Also, it will take care of checkout through 1 platform, which is great. But you'll still need to connect the rest of your, ecommerce applications with it so that you can automate your, business processes that, actually define the shopper journey. And this is actually where, integration becomes crucial for, fully automating business processes for delivering ecommerce operational excellence. And, this is also where we come in, with Saligo, and I have a nice slide here. So my assumption is if you're and, I know Vincent also mentioned this. So if you're selling on TikTok shop today, most likely, you're an omnichannel business also selling across many different many other channels. And, so here is how your omnichannel commerce infrastructure can look like when you connect everything with Seligo. So you can integrate all your applications across your ecommerce tech stack on a single platform, centrally manage everything, and automate all your business processes that run across these applications. So, now, imagine, automatically updating product data, across all sales channels and bringing in orders without delays into your ERP for processing. And then even without delays, bringing in these orders from your ERP into your 3PL or your warehouse for shipping and fulfillment. And with the same platform, again, you can also automatically bring in all your sales and marketing data from all your customer facing channels into a data warehouse. So you can gain full visibility and analyze, you know, how different channels, how different products, or ads are actually performing. And as a result, so you no longer have to worry about, slower broken business processes or data silos. So now you can drive operational excellence, leading to better customer experiences. So, I mean, having said all of this, of course, there are also other integration approaches available to TikTok shop sellers. So an integration, platform like Selligo might not be the best match for everyone. So, you can, of course, you know, choose the path of developing your own code for integrations, but which is not likely because this will be costly, to build but also costly to maintain in the long term. And then the other popular option is to leverage a TikTok shop native integration or an out of the box third party app that connects it with other specific applications? And which 1 is really best for you? Which 1 you should choose depends really on your, business and its specific needs. So, while native integrations for TikTok may be, for example, a great starting point for small businesses, a more robust, scalable integration approach will be key for a more long term success for most businesses. So if you're on the smaller business side, with limited resources or maybe you just wanna test out the marketplace first before investing further, then maybe a vendor native or third party app, will be the better option for you to get started. So these are out of the box, and, you don't need to have formal training to get this going. These are low cost. And, on the native app side, these are often included for free by the vendor. But, these, you know, will have limited functionality. For example, critical pieces to ecommerce, such as returns or cancellations, may not be supported with these. We heard some examples from our, current customers. And then these are rigid, so you won't be able to expand or customize these to include new use cases. And another thing to keep in mind and which is very important in ecommerce is scalability. With these will often be, limited, and so you'll always have a risk of breaking, these integrations during peak sales pace, which will result in, you know, a lot of lost revenue or poor experiences for your customers. And, and then the final thing is, like, within with this approach, you'll have to manage tens of siloed of siloed integrations that don't talk to each other, and you'll have to work with multiple, integration vendors and rely on them to make sure, you know, all the integrations are up to date with the latest APIs, etcetera. So on the other hand, so if we come back to Siligo iPaaS, so this is a better fit, for larger companies that have a certain business maturity and that need to be more agile. So as an since this is an integration platform, it will give you, the, ability multiple multiple siloed integrations, different vendors, different places to, monitor or manage your integrations. And then at Zilligo, we have a very lit rich, library of, prebuilt ecommerce integrations, including a TikTok shop. So these are there to provide you fast time to value in your integration journey. And, also, Twiligo has the robustness to scale with large order volumes. For example, last year, during Black Friday, summer Cyber Monday, sales, we had 100% uptime handling record volumes of data for our, platform. And, a few other, benefits are, with and, with Saligo, integrations are fully customizable. You can easily add new use cases based on your changing business needs, with, 100% visibility and control. So you can see, you know, if an integration is running successfully. If there are errors, you can easily troubleshoot yourself, unlike, point to point applications, which, typically act like black boxes with no visibility into the integration status. And then another important thing here to highlight is, providing the flexibility and agility to work with the best in class commerce applications. Meaning, you know, if you decide to add a new sales channel, which is very, you know, common nowadays with so many new channels popping up every day. So you'll be able to leverage your existing commerce infrastructure for your operations because you'll be managing your hold your, operations from a central place, so you don't have to build all, individual integrations from scratch again. And the only downside is to, you know, get ROI and leverage the platform. Your users need to be trained to be able to efficiently build, manage, and monitor, their integrations. So, if you have any questions, so now is a good time to type them into q and a. So we'll be addressing them, shortly. And, so as as we are, you know, closing, the webinar today, I also would like to show some stats based on a a study conducted by Forrester commissioned by, Celico. So here you can see the business impact of our platform. So this study found that customers, automating business processes on Celica can, achieve an ROI of 364%, and they can also achieve 100 of 1, 000 of dollars of cost savings every year and gaining huge reduction in their in integration, project timelines. So I believe, this brings us, to the end of this presentation. So do we have any questions? Okay. Vincent, I have 1 question for you. Based on your experience, which industries do you see are performing better on TikTok shop? Mhmm. A really good question. 1 I actually get a lot. And I think there's 2 lenses here. I think 1 is the TikTok official, TikTok kind of data driven answer, which I'll be honest is they play a little coy. And I think the reason is to me, there's a reality of if TikTok is a video driven platform, you can imagine how that lends itself to certain industries and categories a little bit better than others, just in terms of making it entertaining and intriguing and building communities around it. And then there's, of course, 3rd party data where you guys can, Google. I actually was looking into this earlier this morning, and I'll drop it in chat for those that are curious. Specifically on looking at the last month of June, what ads for TikTok were doing really well. And so you can kind of imagine going backwards from there, what categories. And you can kinda see, for those that are a little bit more familiar with TikTok, it's exactly what you would expect. There's a lot of, like, beauty and personal care, thinking of skin care or makeup, Electronics, anything involving phones or cameras is doing really well. Hair care does really well. And then apparel and oral hygiene are kind of up on that list as well. But I think what's fascinating about what I just dropped into, chat, if you open that up, is it actually pushes beyond category and you can start to see specific kind of, items like casual dresses, perfumes. So you can evaluate if you are, kind of right for this marketplace or what portions of your brand, may be right for this marketplace. But I would say that I've seen everything under the sun just as a user of TikTok, just seeing what brands we bring in. In the document tab, if you guys go there, 1 of the resources I link to for the TikTok side is called TikTok Academy. There's articles there that talk about prohibited categories and that's really the only stuff where like if it's dangerous, if it's, like, subscription based. It just doesn't work with the platform. So you'll see things that are definite nos. But everything else, I think if you can build an intriguing video around it and get the community to naturally advocate for it, I've seen couches been discussed on TikTok and via TikTok shop with product links. So I've seen it really go wild with things you would not expect. Cleaning, household cleaning items actually trend really well on TikTok. So there are some things that would surprise you, what actually gets communities behind that. But definitely check out what's not able to be created or sold on TikTok shop, to see if you qualify before you get yourself excited and proceed to the onboarding journey. But great question. That's great. That was very, insightful. Thank you so much for sharing. So let's see. I know we have 1 more question, and the question is, does Zaligo have any prebuilt integrations with TikTok shop? Yes. We do. We have actually a bunch of them. So we have a a prebuilt connector for TikTok shop, but we also have another connector for TikTok ads. So these connectors, they can be used to, quickly connect to TikTok or TikTok shop and, integrate them with any other application for fast time to value. And on the TikTok ad side, we also I want I wanna mention we also have a connector there, which is not, yeah, didn't come up today. But common use case there would be, like, for example, bringing in product data into TikTok from your, product information management system or ERP, which can also apply, of course, to TikTok shop, And also, specifically to ads, we support, like exporting ads, performance data for into a data warehouse or analytics platform for or further analysis. We see this becomes especially important when, you know, merchants have multiple channels, and they wanna consolidate their ads data and see, you know, which, channels, perform better or worse, etcetera. And then in additional to all of these, we also have templates, supporting specific ERP systems, with prebuilt flows, capturing most common integration use cases. For example, we have a template for, TikTok shop and Net Suite. This captures flows such as orders, shipments, cancellations, billings, and, others, that I don't remember right now out of the box. So, yeah, this help customers to quickly get started with integrating and automating their operations. Let's see. So I I don't see any further questions. So I believe, this brings us, to the end of, today's webinar. So thank you, everyone, for attending, and thank you so much, Winston for joining us today. Thank you team for hosting this. Yeah. If I was gonna say any parting words, I think I would say, I love integrations and apps and partnerships like the 1 we have with Saligo. Use it if it's right for you to free your bandwidth up when it comes to processes, that we can start to automate. And I would say with regards to TikTok shop, so much behind it, so many things I probably mentioned. It's honestly a numbers game. Get videos out there, try different things, be authentic. And I think that's what's great about the automation lens is it frees up the teams to to play around with that and open up this new lens for your brand. Great. Thank you so much. Bye, everyone.